We all love food, but doesn’t it get overwhelming trying to figure out what to eat every week and making sure you have all the ingredients for your favorite recipes? Well, Tasty Tracks is here to help!
TASTY TRACKS?
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The App:
Tasty Tracks is a playful, meal-prepping, food/meal tracking social media app designed to inspire and help create healthier eating habits while bringing people together through their shared love of food. Tasty Tracks helps you discover new meal-prepping ideas, help you grocery shop! Explore different foods, and put a creative twist on your favorite recipes, all while helping you achieve your personal goals for you and your family. With a colorful visual identity, fun, playful mascot, and engaging personality, the brand makes healthy living feel exciting because food is exciting. From the creation of their brand identity and social media content to outdoor advertising, I wanted Tasty Tracks to be fun and approachable, with vibrant colors, and creative storytelling to encourage people to explore new foods, share their experiences, and make healthier choices along the way. #FollowTasty!
This project was created during my college studies under the supervision of a professor.
Billboard:
Subway Ads
Merchandising/Partnership with Supermarkets
This is Tasty!
Meet Tasty! The playful little friend, true inspiration behind Tasty Tracks! Full of personality, curiosity, and a love for all things food. Tasty is here to make healthy living a little more fun. He’s meant to be a companion throughout the app. Can ask him questions, opinions, and play games such as finding him. at different places. Tasty brings a fun and friendly face to the Tasty Tracks experience in the app! I loved him so much, I included him in everything in the tasty brand!
