COCOLICIOUS?
Everybody loves cereal! It's one of the most popular breakfast foods in America, and let's be real, it's sooo yummy! But have you ever wished it was a little healthier? Me too! Except I’m boring but I only like Cheerios or super plain kelloggs. That's why Cocolicious is here!
Cocolicious is a feel-good cereal brand made with whole grains, protein, cocoa beans and real ingredients, giving you all the crunch and flavor you love—without the sugar crash. It's the perfect balance of tasty and better for you, so you can fuel your day anytime, anywhere! The whole “On the go” is that the cereal is individually packaged for the week or two weeks (how ever much you’d buy) and all you have to do is grab the little packet from the box and just add milk. Which i also created a brand for :p to go along with Cocolicious.
This project was created during my college studies under the supervision of a professor.
THE PACKAGING
The packaging was designed to feel playful, fun, and inviting while still highlighting the healthy, feel-good benefits of the cereal. I wanted to keep the design simple without losing the excitement and nostalgia that cereal has always brought to the breakfast table.
The inspiration behind Cocolicious actually came from a picture I took of my bowl of cereal (it was kelloggs hehe) right on my phone lol, which sparked the idea of creating an entire brand around it for my project. I wanted the logo to have its own personality, almost like a mascot without actually being one, giving the brand a fun and recognizable identity. With a cheerful color palette, vibrant imagery, and a playful approach to typography, Cocolicious was designed to stand out on the shelf and bring a little extra joy to an everyday breakfast staple.
